Throughout the production of all my media products I have various feedback from people of different age groups. From this feedback I was able to adjust my products accordingly in order to please people of different age, gender and social class as I did not want to only appeal to people of my age group, but others older and younger as well. To gather audience feedback I created a variety of surveys, which I had people fill out after watching my music video. I also posted my video on social media as different age groups and different genders all use social media such as; Facebook and Twitter, this gave me a clear idea how I could improve my products to make them more appealing to the mass audience not only the majority.
During my first draft I created a survey using Survey Monkey, asking how my product could be developed and changed. However my first draft was not a completed version as I had not filmed the whole scenes, so with the feedback I received I knew how I could develop my video to encourage people to watch it, without them seeing the full product.
First Draft
Survey Questions and Feedback
First set of questions that I asked:
- How old are you?
- How effective do you find my product?
- What do you think my narrative is?
- What could I do to improve my video?
- Would you watch it again?
Asking my audience who took part in the feedback was a decision I made so I knew who would be consuming my product. Knowing who would consume my product I was able to progress and create a video which would be appealing and have an affect upon people.
For my second question I asked how effective did they think my video was after watching my first draft. From this feedback I was able to progress and change certain elements of my video to make it look more pleasing.
Asking the audience what the narrative is allowed me to change it to make it clearer. Changing the narrative was overall effective as the video looked more professional and unique.
In relation to my previous questions I asked the audience what they would change and what I could do to improve my video. Doing this enabled me to create a video which was eye-catching for my target audience.
Asking if my intended audience would watch my video again was vital in creating a successful video which would appeal to more people other than my target audience.
Create your own user feedback survey
What I learned from my first draft audience feedback?
After the feedback which I got from my first draft, I knew the next steps which I had to take in order to make my second draft better. From my first draft I decided to change the female character, I decided to do this as I thought the first female looked to young, therefore I picked to use someone who looked older and could match the age of the male character.
I felt that the footage from my original draft was dark and overall bad quality. The footage was something which got mentioned a lot in the responses of my survey. As the quality of the footage was poor, it was unclear to tell what the narrative was and I did feel like there was no clear structure to it. Therefore this was something I knew that needed to be changed, as without a narrative to the song Depth Over Distance, the video would be pointless and not make sense.
Taking all of the feedback from my first draft into consideration, I then went on to produce my second draft. From the feedback I got from my first draft I felt like I improved my video massively and the narrative was starting to become more clear as I included the male into the video, by editing his scenes and cutting between showing the female and male.
Second Draft
Feedback
To get feedback of people answering questions about my second draft and how I could include it in making my final draft better, I decided to film them talking about my video. One of the main pieces of feedback I got was the scenes in my music video which were quite long therefore to make my video look more interesting and appealing to my target audience I cut the scenes down so that they weren't long. Doing this allowed me to include more footage which I originally intended not to include. As the footage changed in my video it meant that my narrative changed and became different from the idea I had decided on. At the start of planning my video I came up with three ideas, picking one of them which I created my storyboard on. From my first idea I developed it using my second idea which I came up with. The final idea what I decided on was showing the female and male separated as they are shown walking across different distance on their own. The beginning of the narrative is confusing but it later becomes clear when they are shown in the same locations even though they are not seen together. Using split screens and effects I managed to show that the male was in fact dead but was still shown to be alive during the narrative as this acted like he was memory. The effects at the end of the video when the males full identity is shown, show him in a light colour this implies that he is a memory from the light colour connoting this.
Final Draft
After all the feedback I gathered on my video, I was able to create a video which I was happy with.
Feedback on all of my products; music video, digipack and advertisement.
After changing my video to make it more appealing after all of the feedback that I received, I was able to focus on getting feedback on my ancillary texts and to see if they all relate to each other and if so if it was clear and do they all link together.
Questions which I asked about all three of my products.
1. Are you male or female?
2. How old are you?
3. After watching the music video I have made what do you think the story (narrative) is of the music video?
4. Do you think the music video reflects the lyrics of the song?
5. What genre do you think the music video is?
6. Did you enjoy watching the music video? If not, what would you improve about my video?
7. Would you buy my music video on ITunes or from any other media platform?
8. After looking at my digipack do you think it reflects the music video and the song? If yes how?
9. Does the magazine advertisement include all of the information you would need? If not what's missing?
10. Does the music video, digipack and magazine advertisement all show continuity and reflect one another?
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