Friday, 26 February 2016

Image Research


From the research that I did on singer/songwriter genre album covers I found that many of them contained the artist themselves, a logo/motif that represented them, abstract imagery and pictures of nature/landscapes. Majority of the albums that I found were from artists in the singer/songwriter category charts on Itunes. When researching the album covers I discovered that many of them contained images of the artist not looking directly at the camera, but in some instances they were. This could suggest that their main focus is music, and not been shown as a product of the music industry, as many artists within this genre are more for making music so that people will enjoy it, not how much money they will make.

 Itunes singer/songwriter charts, showing various different artists.

Google search of singer/songwriter album covers. I googled album covers of the genre which my own music video is featured with, from this I am able to produce my ancillary texts and make them appealing to the target audience, as I know what the typical conventions are from the research I have done.
  Conventions of singer/songwriter album.



As the song I am doing is Ben Howard Depth Over Distance, I looked at his current album covers from previous songs he has had out. A main dominant feature what I noticed was his appearance in the covers if he is shown in any is quite mysterious, but also simplistic and effective at the same time. This a benefit to draw the consumers attention to the artist, therefore will make them want to consume the music made by Ben Howard.

Ben Howard's Itunes chart music.

Album Font



Saturday, 13 February 2016

Ancillary Text Research and Planning

2x Conventions analysis of both products


Explanation of house and style motif


Font research


Image research


Variety of other products shown


Compare and contrasts

Friday, 12 February 2016

Camera Shots

Long Shot; is generally one which shows the image as approximately "life" size i.e. corresponding to the real distance between the audience and the screen in a cinema. This category includes the full shot showing the entire human body, with the head near the top of the frame and the feet near the bottom. While the focus is on characters, plenty of background detail still emerges.


Medium Shot; Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the two shot (containing two figures from the waist up) and the three shot (contains 3 figures).

Close Ups; This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.

Extreme Close Ups; As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable.

High Angle; The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

Eye-level Shot; A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.

Low Angles; These increase height and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

Pan; A movement which scans a scene horizontally. The camera is placed on a tripod, which operates as a stationary axis point as the camera is turned, often to follow a moving object which is kept in the middle of the frame.

Tilts; A movement which scans a scene vertically, otherwise similar to a pan.

Hand-held Camera; The hand-held movie camera first saw widespread use during World War II, when news reporters took their windup Arriflexes and Eyemos into the heat of battle, producing some of the most arresting footage of the twentieth century. After the war, it took a while for commercially produced movies to catch up, and documentary makers led the way, demanding the production of smaller, lighter cameras that could be moved in and out of a scene with speed, producing a "fly-on-the-wall" effect.This aesthetic took a while to catch on with mainstream Hollywood, as it gives a jerky, ragged effect, totally at odds with the organised smoothness of a dolly shot. The Steadicam (a heavy contraption which is attached a camera to an operator by a harness. The camera is stabilized so it moves independently) was debuted in Marathon Man (1976), bringing a new smoothness to hand held camera movement and has been used to great effect in movies and TV shows ever since. No "walk and talk" sequence would be complete without one. Hand held cameras denote a certain kind of gritty realism, and they can make the audience feel as though they are part of a scene, rather than viewing it from a detached, frozen position.

Set and Costume



 

To know what the weather forecast was going to be on the day when I planned to film I looked for the weather in advance.

Thursday, 11 February 2016

Rough Draft

Youtube Videos of Final Cut Pro

In order to produce my music video I had to use Final Cut Pro on the Apple Mac, however as I have never used the software before I did not know how to use it. To produce my product to the best standard of quality, I watch video tutorials on YouTube of people using the software explaining how to use a certain element of it like importing videos onto the software so you can start editing. 


One of the videos I watched was how to split my screen up, so I could play more than one video clip as the same time. By using the split screen I thought it would make my video more unique and different, as well as appealing to watch.


Like the split screen to make my video stand out, I reversed some of the footage that I had captured and embedded it within my narrative to make effective. Since I wanted to reverse the footage I had to make sure that it would actually fit in with the narrative I was trying to create. I got the idea to reverse some of my video footage from the video Breezeblocks by Alt-J.





When I uploaded my videos from my camera onto Final Cut they had sound in the background which I did not need as I had the song playing therefore the song was not clear because of the audio from the videos. As I have never used the software before I did not know how to take the sound off, which meant that I had to watch a tutorial on how to do it which was very helpful.